Brand Union Unveils Identity for Property Company, Dospuntos

Brand Union Madrid has designed the identity for new Spanish real estate company, Dospuntos. The name, which in English translates as “the colon mark”, is claimed to represent a new generation of real estate developers in the struggling Spanish property market. In an attempt to be as “direct and self-explanatory as possible”, the main logotype […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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Embrace Creates Branding for Analytics Company, ‘Gain Theory’

Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory, part of WPP, a global leader in advertising and marketing services. Gain Theory was formed to help marketers make sense of the optimised marketing mix and the increased data generated across web, mobile, outdoor, ATL and […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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Top 100 Most Valuable Global Brands: Apple Remains No.1

Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. Google is also a serious challenger for […]
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