Embrace Creates Branding for Analytics Company, ‘Gain Theory’
Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory, part of WPP, a global leader in advertising and marketing services.
Gain Theory was formed to help marketers make sense of the optimised marketing mix and the increased data generated across web, mobile, outdoor, ATL and instore.
Embrace were briefed to create the brand identity, strategy and related collateral to communicate this complex new business.
Embrace creative director Andrew Paterson says, “Having identified a series of pain points that were traditionally barriers to using this type of service, we wanted to create a simple, bold and evolving identity that would give marketers the confidence to make faster, smarter business decisions.
“The core brand idea of transformative insight and the concept of the five-sided portal to see into the future, reflected in the ‘i’ of Gain Theory, has been communicated from brand identity and strategy to website, launch video and experiential.”