Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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Software company ABBYY has revealed its new corporate brand identity, featuring a revised logo along with new illustrations and a modernised colour scheme. The new brand design, which has been created in collaboration with Russian brand and design agency Shuka, has one main graphic, which features an unfolding shape that transitions from one design to […]
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MSTS, a global B2B payment and credit solutions provider, has today revealed an all-new brand identity and name – “TreviPay”. The Kansas-headquartered company says the new branding reflects its role as the preferred B2B payment provider for a number of leading Fortune 500 companies such as Alibaba, as well as other small- to mid-sized businesses. […]
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Kroll Bond Rating Agency (KBRA), a global credit rating agency, has announced the launch of its new corporate brand identity that features a redesigned logo and website. The rebrand coincides with KBRA’s 10-year anniversary, as the New York-headquartered company continues to evolve its service offerings across new platforms and broaden its global footprint with five […]
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NB Private Capital, a real estate investment firm specialising in student housing and multi-family projects, has announced that it has changed its name to Versity Investments. The change is said to have been prompted by a desire to rebrand and reflect the expanding business model of the company as it grows in size, scope, and […]
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