Chicago’s Oldest Union Bank Announces New Name and Logo

Chicago’s Oldest Union Bank Announces New Name and Logo

ABOC, formerly Amalgamated Bank of Chicago, has revealed a major rebrand that coincides with the institution’s 102nd anniversary.

The rebranding includes the introduction of a shorter, and what is claimed to be a more user-friendly trade name, as well as a new tagline – “A Bank Built on a Strong Foundation”.

It was decided to drop Chicago from the company brand name to reflect the bank’s goal of enlarging its customer footprint in order to become “a national banking leader”.

In addition, the refreshed logo is a subtle evolution of the previous logo, with an interlocking hexagon that is designed to symbolise a handshake.

“Through this rebranding, we will re-energise the bank, re-introduce it to the Chicago area and position its capabilities to new customers in other markets, starting with St. Louis,” says Nick Weaver, ABOC president and chief operating officer.

Adding: “We will use the platform of the rebranding to capitalise on our forward-looking, digital, growth-orientated approach.”

Founded all the way back in 1922 by the Amalgamated Clothing Workers Union (now known as Workers United), the bank holds the title of being Chicago’s oldest union bank.

Source: ABOC