Ontario, the largest city in Malheur County, Oregon, has revealed a new logo design as part of a major branding refresh. The latter also encompasses a new wayfinding system, the installation of which is scheduled to begin next year in 2021. Following the award of a $20,000 grant from the Oregon Tourism Commission board towards […]
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Healthcare analytics specialist Boston Health Economics (BHE) has rebranded, revealing a name change to Panalgo. The new moniker is claimed to reflect the American company’s “commitment to expanding the accessibility of trusted analytics across the healthcare ecosystem”. Panalgo’s flagship Instant Health Data (IHD) software, which is purpose-built for healthcare, is currently used by over two […]
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The City of Dearborn has revealed a new logo as part of a “comprehensive” brand renewal. Claimed to be the result of a year-long process, the design was developed based on feedback received from more than 1,900 community members and business owners. Leaders from Dearborn Downtown Development Authorities, Dearborn Chamber of Commerce, the City of […]
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The Press Association has rebranded as PA Media as part of what the UK news agency says is a “wider strategy to target more digital and non-media customers”. The brand refresh also extends to the news agency’s parent company, namely, PA Group, which now becomes PA Media Group. The latter encompasses a portfolio of PA-branded […]
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After what is being claimed as more than a year of research and planning, Dakota State University is uniting under a new brand and visual identity. The project is said to have been initiated by President José-Marie Griffiths, who joined the American university back in 2015. “Through this new brand and visual identity, we will […]
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Brand writing agency Reed Words has created the new name and brand strategy for developing markets investment bank Exotix Capital, which is relaunching as Tellimer Group. Founded 20 years ago, the London-based company is claimed to be the world’s only fully integrated platform focusing on developing markets, delivering insights, analytics, markets and advisory services. More […]
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Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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