Cloud Data Platform Nasuni Launches New Logo and Brand Identity

Cloud data platform Nasuni has announced the repositioning of its brand identity.

The company’s refreshed look – which includes not only a new logo and visuals but also a redesigned website and updated tone of voice – is said to have come about in response to a period of rapid growth for the American IT firm.

The new logo symbol is comprised of three diagonal lines that are claimed to represent the firm’s product value pillars, namely, “effortless scalability”, “built-in security”, and “fast edge performance”.

For use in very small contexts, Nasuni further plans to use a stylised “N” from the logo as a representation of the company.

Additional details include the use of a hexagon shape and splashes of green-coloured liquid that aim to communicate the idea of how data “should flow easily and be available securely anywhere and at any time”.

“Nasuni’s new look and feel highlights an industry shift from rigid, hardware-based NAS solutions to more fluid, software-defined storage orchestrations in the hybrid cloud era,” says the Boston, Massachusetts-headquartered business.

“A clear, compelling brand runs circles around a weak, unfocused brand every day of every week,” further comments Velocity Partners CEO Stan Woods, who collaborated with Nasuni on the new branding.

Source: Nasuni