Data migration, sync, and backup solution specialist Cloud FastPath has shed the Tervela name and unveiled an all-new logo design.

Formerly known as Cloud FastPath by Tervela, the launch of the rebrand also sees the release of the beta version of the tech company’s next generation cloud-based software.

“We are proud to release both the beta version of a streamlined Cloud FastPath (CFP) and rebrand the company ‘Cloud FastPath.’ Tervela remains our company name, but we are leaving that to legal contracts. From now on we will be known as Cloud FastPath,” explains Gant Redmon, CEO of Cloud FastPath.

As part of the rebrand, Cloud FastPath is launching a cross-channel campaign to announce both the beta and its new positioning, “We Migrate with Care.”

“Migrating with care is more than just a tagline. It is a statement of who we are. It’s what drives us. It is what fuels our mission to empower every enterprise in the world to migrate their content with care, expertise and as little end-user impact as possible,” comments MJ Batson, head of marketing, creative and brand strategy at the Boston, Massachusetts-headquartered company.

“Migrations are far more complex than they appear on the surface, full of edge cases, scaling challenges, and demanding end-user expectations. We have learned an enormous amount about migrations over the six years since we launched Cloud FastPath. Our goal with our next generation product was to take this complex problem and simplify it so that our users themselves don’t need to be migration experts—we have built that expertise into our product,” adds the company’s chief technical officer, Kevin Day.

Source: Cloud FastPath