Florida Crystals Sugar Unveils New Logo and Packaging

Florida Crystals – said to be the only grower of organic sugarcane in the whole of America – has revealed a fresh look that includes a new logo and packaging design across its entire range. “For the past 60 years, we’ve grown, harvested and milled sugarcane giving us full visibility of how our specialty cane […]
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WorkWell Unveils New Logo Design

WorkWell, an American company that aims to prevent and treat sprains, strains, and back pain in the workplace, has unveiled a refreshed logo, brand identity, and website. The logo has been completely redesigned, adopting a modernised look that company bosses say better reflects who WorkWell is today; it is further claimed to symbolise a “dynamic […]
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Data Migration Company Tervela Unveils New Name and Logo

Data migration, sync, and backup solution specialist Cloud FastPath has shed the Tervela name and unveiled an all-new logo design. Formerly known as Cloud FastPath by Tervela, the launch of the rebrand also sees the release of the beta version of the tech company’s next generation cloud-based software. “We are proud to release both the […]
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New Smoothie Brand ‘Mockingbird Raw Press’ Launches with Identity by B&B studio

B&B studio has created the logo and identity for Mockingbird Raw Press, a new smoothie and juice brand from food products company, Life Health Foods UK. Encompassing brand positioning, creative strategy, naming, brand design and packaging, the look and style for the nascent drinks label aims to “reintroduce emotion into a now purely functional category”. […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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HealthTech Firm Medopad Reveals New Name and Logo

Digital health company Medopad has announced that it has changed its name to Huma as part of a major brand refresh. As well as the rebrand, which has been carried out by London-based agency Studio Koto, the healthcare technology company has acquired two UK AI and wearable technology businesses, namely, BioBeats and Tarilian Laser Technologies […]
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