Susquehanna University has unveiled its new River Hawks logo and brand identity. Located in central Pennsylvania in the U.S., the university has a history dating back to 1858. The new logo design was revealed during Opening Convocation for the Class of 2020, the first class to enter the university under the River Hawks moniker. Featuring Susquehanna’s […]
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U.S. food brand the Hartford Baking Company has unveiled a completely refreshed logo design. Established in 2010, the West Hartford-based business is currently in the process of opening a second retail location. Owner Scott Kluger therefore felt it was a pertinent time to go for a rebrand. “We wanted a more dynamic aesthetic and something that […]
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U.S. National Hockey League (NHL) team the Arizona Coyotes have revealed the name and logo for the club’s American Hockey League (AHL) affiliate. To be called the Tucson Roadrunners, the name was chosen following a two week “Name the Team” contest in which nearly 5,000 fans are said to have participated. Designed in-house by the Coyotes’ […]
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Global brand design consultancy Elmwood has completed its latest creative project with a corporate identity for a new and exclusive day nursery opening in Leeds. Located in Roundhay, 22 Street Lane Nursery is aimed at parents seeking childcare that will support their child’s “holistic development”. “Elmwood’s challenge was to reflect the brand’s aspiration to become […]
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Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Having just hit the shelves, the brand identity has been developed by strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly differentiates the brand from […]
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Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with kids and their parent gatekeepers – and to motivate tweens for whom the packaging had become a little too “babyish”. Orkla Foods Finland also […]
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Designer Annie Atkins, known for her work on Wes Anderson’s film The Grand Budapest Hotel, has designed a new logo for the city of Dublin. Think & Son, the consultancy Annie co-founded along with Eoghan Nolan, won a pitch earlier in the year to produce a logo and advertising campaign for Fáilte Ireland (the Irish […]
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