Dollar Bank Unveils New Logo and Tagline

Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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Brandpie Creates New Look for Matrix Medical Network

Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Insurance Broker Acrisure Reveals New Logo

Acrisure, said to be one of the world’s top-10 insurance brokers, has unveiled its new logo and brand identity, which is claimed to support the company’s drive “to become the most tech-enabled insurance broker in the world”. Visually, Acrisure’s new logo is an evolution of its legacy mark while it also acknowledges the brand’s efforts […]
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Buy Now Pay Later Service ‘Atome’ Reveals New Logo Design

Atome, a major “buy now pay later” technology company headquartered in Singapore, has partnered with creative design agency &Larry to relaunch its new brand identity, which consists of a new logo, colour, and tagline. The brandmark is said to represent the company’s core pillars of “aspirations, access, and advice” while also playing on themes such […]
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QMT Windchimes Unveils New Name and Logo

After 30 years in business, QMT Windchimes has announced today the launch of its new name, Wind River Chimes. Along with the name change, the American company has launched a new logo and website, with the latter claimed to have a look and feel that makes it easier for consumers and retailers to order products. […]
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Consumer Healthcare Products Association Reveals New Logo

The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
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Andersen Windows Introduces New Logo Design

Window and door manufacturer Andersen has unveiled a brand new look as part of a major national marketing campaign. The 117-year old American company’s refreshed branding includes a new logo and tagline, with the former claimed to be both a nod to the past, and an embodiment of the company’s future. “The new logo elevates […]
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