Chinese smart energy firm GoodWe has refreshed its branding, revealing an all-new look that is claimed to be “strong, capable, and reputable”. The new identity includes a redesigned logo; a new slogan, namely, “Smart Energy Innovator”; and a completely revamped website. “GoodWe’s rebrand delivers a cleaner and more streamlined look, in spirit with its commitment […]
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Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
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Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Acrisure, said to be one of the world’s top-10 insurance brokers, has unveiled its new logo and brand identity, which is claimed to support the company’s drive “to become the most tech-enabled insurance broker in the world”. Visually, Acrisure’s new logo is an evolution of its legacy mark while it also acknowledges the brand’s efforts […]
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Atome, a major “buy now pay later” technology company headquartered in Singapore, has partnered with creative design agency &Larry to relaunch its new brand identity, which consists of a new logo, colour, and tagline. The brandmark is said to represent the company’s core pillars of “aspirations, access, and advice” while also playing on themes such […]
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After 30 years in business, QMT Windchimes has announced today the launch of its new name, Wind River Chimes. Along with the name change, the American company has launched a new logo and website, with the latter claimed to have a look and feel that makes it easier for consumers and retailers to order products. […]
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