Oklahoma State Bank Unveils New Name and Logo
Oklahoma State Bank has announced a name change to “Prism Bank” as part of an organisation wide rebrand.
Founded in Guthrie, Oklahoma 114 years ago, the financial institution says the new name is more representative of the “full spectrum” of services it currently provides to both individuals and businesses.
The latter include, among others, healthcare banking, aviation finance, cannabis banking, and services aimed specifically at the region’s Hispanic community.
“The decision to rebrand was driven by our commitment to serve our customers and to adapt to the evolving needs of our communities,” explains president and CEO, David Hardy.
Adding: “By updating our identity, we can better showcase our unique product and service offerings.”
The refreshed identity also sees the introduction of a brand new tagline, namely, “for every facet” – which the bank reckons will help it to forge “stronger connections” with customers.
Source: Prism Bank