Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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American women’s basketball team New York Liberty has this week unveiled an all-new logo design. The new look is the first visual refresh the team has undergone since it joined the Women’s National Basketball Association (WNBA) in 1997, which also happened to be the league’s inaugural season. “While this new logo pays homage to our […]
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Financial planning app Multiply has revealed a brand new look that has been developed in collaboration with London-based branding agency, Ragged Edge. Claimed to be the first financial planning app to be approved by the UK’s Financial Conduct Authority (FCA), Multiply was created to put “a personal financial advisor in everyone’s pocket” – especially into […]
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Britain’s world-famous Royal Astronomical Society (RAS) has revealed a new logo design as part of its bicentenary celebrations. The new symbol, which also gets an animated variant, forms the centrepiece of a rebrand carried out by London-based design consultancy, Johnson Banks. Inspired by, among other things, the Society’s motto ‘Let whatever shines be observed’, the […]
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British property company Canary Wharf Group has launched a new build-to-rent (BTR) venture, Vertus, with brand and marketing strategy by me&dave. According to a report by accounting company PricewaterhouseCoopers, by 2025 60% of Londoners will be tenants; and real estate consultancy Savills reports that BTR has seen a 34% growth in the past year alone, […]
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