Global branding agency BrandOpus has revealed an all-new look that ‘celebrates’ the firm’s switch to becoming an employee-owned business earlier this year. Developed in-house, the refreshed identity incorporates a brand new logo complete with a cracked egg symbol, a revised colour palette, and a new suite of assets. “Acting as a visual metaphor for creativity […]
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Scandinavian fashion brand Kappahl has revealed a new logo design as part of a visual identity refresh. Founded in 1953 in Gothenburg, the Kappahl Group is a major fashion chain in the Nordics, with around 370 stores. The company’s new look is said to mark the beginning of “a major transformational journey”, which is rooted […]
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Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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American women’s basketball team New York Liberty has this week unveiled an all-new logo design. The new look is the first visual refresh the team has undergone since it joined the Women’s National Basketball Association (WNBA) in 1997, which also happened to be the league’s inaugural season. “While this new logo pays homage to our […]
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Financial planning app Multiply has revealed a brand new look that has been developed in collaboration with London-based branding agency, Ragged Edge. Claimed to be the first financial planning app to be approved by the UK’s Financial Conduct Authority (FCA), Multiply was created to put “a personal financial advisor in everyone’s pocket” – especially into […]
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