StorageCraft Unveils New Logo Design

Computer backup and disaster recovery specialist StorageCraft Technology has announced it has completed its rebranding with the official unveiling of a new logo design. The rebranding, which also includes the launch of a new website, is the latest move by the company as it aims to extend its global reach since being acquired by TA Associates in January. “The new website, content branding […]
[READ MORE]

IC Design Creates Identity for U.S. Law Firm, Neifert Khorshid

London-based design agency IC Design has created the branding and identity for boutique law firm, Neifert Khorshid. The startup legal practice, headquartered in California, needed a strong and powerful brand identity to reflect the experience and expertise of its partners, say the designers. “We created a typographic marque that is supported by clean typography, a […]
[READ MORE]

Salt Branding Creates New Identity for IHS Markit

Design agency Salt Branding has created the new identity for IHS Markit, a major data provider to customers in business, finance and government. The new branding is the result of a merger between IHS and Markit. Headquartered in London, the newly-formed company claims to have more than 50,000 business and government customers, including 80 per cent of the Fortune […]
[READ MORE]

Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
[READ MORE]

Industry Unveils New Logo for Bahrain Association of Banks

The Bahrain Association of Banks (BAB) has unveiled a new brand positioning and identity, created by global brand consultancy Industry. The identity review was commissioned to define a clear position for the BAB under a new brand identity, in order to attract new members from across the Bahraini financial services sector. Industry says it carried […]
[READ MORE]

Kemistry Creates New Identity for Language Company Eurotalk

Design agency Kemistry has rebranded language learning specialist Eurotalk as uTalk. The new identity includes the development of a brand hierarchy, logo design and application of the identity across its new operations. The designers say the new branding reflects the company’s values of being “friendly, fun and accessible” and includes the creation of a character, […]
[READ MORE]

SomeOne Designs New Logo and Branding for Personal Group

SomeOne has created the new logo design and branding strategy for Personal Group, said to be one of the UK’s leading brands in employee benefits. The company services employees digitally as well as face-to-face. Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can also […]
[READ MORE]