Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
[READ MORE]

Industry Unveils New Logo for Bahrain Association of Banks

The Bahrain Association of Banks (BAB) has unveiled a new brand positioning and identity, created by global brand consultancy Industry. The identity review was commissioned to define a clear position for the BAB under a new brand identity, in order to attract new members from across the Bahraini financial services sector. Industry says it carried […]
[READ MORE]

Kemistry Creates New Identity for Language Company Eurotalk

Design agency Kemistry has rebranded language learning specialist Eurotalk as uTalk. The new identity includes the development of a brand hierarchy, logo design and application of the identity across its new operations. The designers say the new branding reflects the company’s values of being “friendly, fun and accessible” and includes the creation of a character, […]
[READ MORE]

SomeOne Designs New Logo and Branding for Personal Group

SomeOne has created the new logo design and branding strategy for Personal Group, said to be one of the UK’s leading brands in employee benefits. The company services employees digitally as well as face-to-face. Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can also […]
[READ MORE]

Moving Brands Unveils New Identity for Progress Software

Progress Software has re-branded as “Progress”, with a new logo and identity design created by global creative agency Moving Brands. Following a recent acquisition of Telerik, who Moving Brands partnered with on its 2013 rebrand, Progress had doubled in size, and its portfolio and global footprint grew exponentially. The company says it therefore approached Moving Brands to help unite its identity […]
[READ MORE]

Siegel+Gale Creates Logo for eCommerce Provider, ‘Radial’

Design agency Siegel+Gale has created the logo and branding for Radial, a new company formed out of a merger between eBay Enterprise and Innotrac. Headquartered in Pennsylvania, the new business is claimed to be the largest omnichannel commerce technology and operations provider in the United States, working with brands and retailers to both simplify and […]
[READ MORE]

Moving Brands Creates New Look for ValuePenguin

ValuePenguin is a U.S. business that helps consumers make spending decisions based on research and data-driven tools. It is also a trusted provider of financial data and analysis to major news sites and publications such as Bloomberg Businessweek and Yahoo Finance. However, ValuePenguin’s management felt the company’s subdued brand identity did not do justice to […]
[READ MORE]