Colony Credit Real Estate Announces New Name and Logo

Colony Credit Real Estate has announced plans to change its official corporate name and rebrand to “BrightSpire Capital”. The name change is a part of a major new rebranding initiative for the American company that specialises in commercial real estate finance, with an added focus on senior loans. Having a reported market capitalisation of US$1.2b, […]
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Quantitech, Millennium Engineering Rebrand as ‘Axient’

QuantiTech, with its subsidiaries Millennium Engineering and Integration, Dynamic Concepts, and System Engineering Group, has announced a rebrand to “Axient”. The American company works on projects across multiple industries, from aerospace to cyberspace, providing technical engineering and management support services to not only civilian clients but also to the likes of the U.S. Army, Air […]
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Marshmallow Car Insurance Reveals New Logo and Branding by Studio Output

Marshmallow, pitched as “a car insurance provider with a conscience”, has rebranded with design by Studio Output. The London-based insurtech startup was founded in 2018 by twin brothers Oliver and Alexander Kent-Braham along with David Goate, with the goal of making insurance not only more cheaper and faster but also more inclusive. “Marshmallow want to […]
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Upwork Rebrands, Reveals New Logo Design

Freelancing platform Upwork has unveiled an all-new logo, tagline, and global campaign as part of a major branding overhaul. Both the rebrand and campaign were developed and executed by creative agency, Alto, along with a team of freelancers, all of whom are said to be a part of Upwork’s ‘work marketplace’. “The rebrand is celebrating […]
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Dollar Bank Unveils New Logo and Tagline

Dollar Bank has unveiled its new branding in an effort to win over a newer and younger generation of consumer. The Pittsburgh, Pennsylvania-headquartered bank has revealed a new logo that emphasises the “Do” in Dollar Bank, and the tagline, “Let’s get you there.” The new branding is claimed to be the result of one of […]
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Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’

Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo

Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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