PhotoShelter Reveals New Logo and Branding

PhotoShelter, a web platform that enables professional photographers as well as creative teams to showcase, archive and sell their work, has announced a new brand framework and identity. The brand refresh reportedly sets the stage for a series of new product launches and capabilities, including SEO enhancements for photographer websites, collaboration tools, workflow integrations and […]
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Polaroid Reveals New Logo and Identity

Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
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Wonderstuff Creates New Identity for Mark Slater Photography

Brand consultancy Wonderstuff has designed the new identity for photographer Mark Slater. Inspired by a camera lens, the main logo features a hexagonal symbol, incoporating the letters “M” and “S”. “Mark Slater had built a successful business, and well regarded name for himself, but understood that the next phase of his growth – and securing […]
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Kodak Goes Back to the 1970s for New Logo Design

Kodak has refreshed its corporate logo for the first time in 10 years. Created by New York-based studio Work-Order, the new design returns to the 1970s for inspiration. The updated mark is based on the American brand’s first-ever formal “symbol”, namely, a red ‘K’ set against a yellow backdrop, which was designed back in 1971 […]
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Branding Design for Photography Studio, ‘BESPOKE’

BESPOKE is one of New York’s preeminent digital production studios, creating advertising and editorial photography for notable fashion brands and magazines. New York-based graphic design agency STUDIO NEWWORK was assigned to work on BESPOKE’s branding, which was to also include a promotional book. The use of the BESPOKE logo was kept consistent in size for […]
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Build Designs New iStock Identity

London-based agency Build has revealed a new identity design for iStockphoto, which is rebranding as simply iStock. A subsidiary of Getty Images, the well-known stock photo agency wants to shift from being just a photo library to becoming a provider of a broader and more complete range of artistic digital content; the .com era brand […]
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Branding for a Photography Agency: Peter Bailey Company

Based in London, with offices in New York, Peter Bailey Company (PBC) represents leading photographers and digital artists. The agency produces photo shoots, branding projects and advertorials for the advertising, design and magazine industries. Creative studio Bunch, also based in London, was approached by PBC to help it refresh its brand. Bunch subsequently created a […]
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