Vivo Reveals Updated Logo and Branding

Smartphone manufacturer Vivo has unveiled a new visual identity, which not only includes a new company logo but also a bespoke brand colour as well as custom Chinese Language and English Language fonts. “Vivo has evolved from a follower to a leader in the tech and lifestyle industry,” claims Spark Ni, senior vice president of […]
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Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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Zara Reveals New Logo Design by Baron & Baron

French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company’s old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of […]
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Space Centre Launches Logo Design Competition

Dubai’s Mohammad Bin Rashid Space Centre (MBRSC) has launched a logo design contest for the 2020 edition of the International Astronautical Congress (IAC). The latter is organised by the International Astronautical Federation (IAF) as an annual get-together for all of the big-wigs from the world of space, with attendees including agency heads and top execs […]
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Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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U.S. Bank Wells Fargo Unveils New Logo Design

Wells Fargo, the fourth-largest bank in America, has unveiled a refreshed logo and visual identity as part of a new marketing push dubbed “This is Wells Fargo”. Developed in collaboration with advertising agency BBDO-San Francisco, the new publicity blitz follows on from the 2018 “Re-established” campaign and “demonstrates the company’s ongoing progress in building a […]
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GFG Style Reveals Name and Logo of New Concept Car

Italian car design studio GFG Style, which is led by legendary Italdesign founder Giorgetto Giugiaro and his son Fabrizio, has revealed the name and logo for its forthcoming concept car. Previewed in a teaser image released just today, the all-electric luxury SUV will be called “Kangaroo”. Featuring two seats, four-wheel drive and four-wheel steering, it […]
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