Fitness App FIT by Katy Hearn Rebranded with New Name and Logo
The business that reportedly catapulted Katy Hearn on her way to becoming a multi-billion dollar businesswoman, a fitness and coaching app called FIT by Katy, has rebranded to “Sesh Fitness App”.
Claimed to have nearly half a million women users, the personal training app that first launched in 2015, is now aiming to become “a more community-cantered space”.
“In rebranding to Sesh, Hearn is putting the emphasis back on the community and the workout sessions they do every day, giving a sense of ownership back to the women who have been with her since day one,” says a company spokeswoman.
“It was always my goal to create something that provides women with the benefits of personal training – the personal connection, the one-on-one coaching, the nutritional support – but on their own time, when and where it works for them,” adds Hearn herself, who currently has 1.7 million followers on social media.
“Plus, the community we built at FIT by Katy is so much bigger than just me now and so I knew it was time for a new name and brand that reflected that. Sesh was born out of the mantra we’ve preached for years: get one hour closer to your goals. Just get one (workout) sesh closer each and every day,” she concludes.
Hearn is also the founder of health and wellness brand Alani Nu – which recently collaborated with Kim Kardashian on a signature flavour – and has a valuation of more than $3 billion from JP Morgan Chase – one of the world’s largest banks.