Crestbridge Bahrain Reveals New Name and Logo
Crestbridge Bahrain, a private equity and real estate administration solutions firm, has announced a rebrand to “Yasira”.
The refresh is said to have come about in response to recent company growth and as part of efforts to renew the outfit’s corporate vision.
“The company’s new name ‘Yasira’ draws inspiration from the mountainous and challenging terrain of the Asir region in Saudi Arabia,” explains a spokesperson for the Bahrain-headquartered business.
“Our new name Yasira, reflects our profound commitment to the region, priming us to proficiently navigate the complexities of financial administration on behalf of our clients,” further comments Paul Perris, the CEO of Yasira.
The firm reportedly administers funds and structures totalling more than US$7 billion in assets for fund and asset managers, family offices, sovereign wealth funds, and banking institutions across multiple Gulf states.
The redesigned identity is claimed to reflect a renewed commitment to the region and its heritage.