Studio Output Creates Brand Identity for ‘BBC Stories’

Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel. As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.” “Working with BBC […]
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Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
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Kabuto Noodles Wins Gold for B&B Studio

B&B studio won gold at last night’s DBA Design Effectiveness Awards for its strategy and design work on Kabuto Noodles which launched the new brand into the UK market. In its first year, Kabuto’s sales targets of £100k were smashed by 86% and distribution has increased from 35 stores in 2011 to 3205 in 2015. Today Kabuto is […]
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New McLaren F1 Racing Car Gets Livery Design by The Clearing

Branding consultancy The Clearing has designed the livery for McLaren’s newly-revealed F1 racing car. Donning an orange, black and white look, the car’s graphics are said to have been inspired by McLaren’s history, with their first ever victory in 1968 achieved in a car with distinctive orange livery. McLaren have also decided to name the […]
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Supple Studio Creates Identity for TWINE

Supple Studio has created the name and identity for TWINE – a new web platform and app created to help local businesses measure their economic, social and community impact more easily. Funded and created by not-for-profit trust Power to Change, the software aims to be simpler and more user friendly than anything else on the […]
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Saffron Rebrands The Australian Drug Foundation

Global branding agency Saffron has carried out the brand refresh of The Australian Drug Foundation (ADF), an NGO which is said to be the country’s leading institution for drug and alcohol addiction prevention. The project brief included a new strategic position and name, the reorganisation of the ADF brand architecture, and the design of a new […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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