Good Earth Tea Reveals New Logo and Packaging

Good Earth Tea has revamped its logo and packaging as part of a rebranding campaign that also sees the launch of an all-new line of ‘premium’ loose leaf teas. Said to be one of the first American herbal companies and a leader in speciality tea, Good Earth Tea is part of Indian corporate giant Tata Group, […]
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Pearlfisher Rebrands Taylors of Harrogate

Taylors of Harrogate has unveiled a full rebrand, which the over 100-year-old Yorkshire-based company says will bring to life its focus on “extraordinary flavour”. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and new packaging designs across its tea and coffee ranges. The refreshed logo, which has […]
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Texas State University Reveals New Logo Design

Texas State University has revealed an all-new logo design that utilises the educational institute’s abbreviation TXST. However, the new wordmark will not be replacing the current “Supercat” logo. Created by an in-house marketing team working in collaboration with Texas State Athletics, the university’s official sports department, officials are keen to stress that the new logotype is […]
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Springetts Designs Range of Hot Sauces for World of Zing

Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then […]
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Binghamton Devils Reveal New Logo Design

The Binghamton Devils have unveiled all-new logos and uniforms ahead of the 2017–18 season. Formerly based in Albany, where they were called the Albany Devils, the Devils recently relocated to New York’s Broome County, and are set to commence play in the American Hockey League (AHL) this coming October, where they will serve as the top minor […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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