State Bank of India Reveals New Logo Design

State Bank of India, said to be India’s largest banking and financial services provider, has unveiled its new brand identity, designed to position SBI as a “modern, progressive bank, ready to meet the financial needs of all Indians.” SBI’s senior management and the SBI brand marketing team, led by Dinesh Menon, collaborated with the founding […]
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Ad Agency Grey London Rebrands as Valenstein & Fatt

Ad agency Grey London has rebranded as Valenstein & Fatt to mark its centennial year. Jewish entrepreneurs Lawrence Valenstein and Arthur Fatt originally set up the company in 1917’s New York. However, due to prevalent anti-Semitism, they opted to call their business Grey instead of using their own names; supposedly, grey was the colour of […]
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Avnet Launches New Logo, Global Branding Campaign

Avnet has unveiled an all-new logo design as part of a major new global branding effort dubbed “Reach Further”. The U.S. tech company, which is currently one of the world’s largest distributors of electronic components, says it will be the largest investment it has ever made in a marketing campaign during its 96-year history. Central […]
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‘Hello Day’ Supplements Get Nature-Inspired Branding and Packaging by DewGibbons + Partners

This month sees the launch of Hello Day, a new range of healthcare supplements available as a seasonal box, supported by a lifestyle app, and with the name, brand identity, and packaging all designed by DewGibbons + Partners. The very first so-called “Spring Box” is now available in the UK, with plans to expand to […]
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Hyundai Reveals Name and Logo of New Car

Hyundai has revealed the name and logo of its new sub-compact SUV: The all-new Kona. The name continues Hyundai’s SUV naming strategy and is derived from the Kona district on the Island of Hawaii, or the Big Island of Hawaii as it is also known. “The island’s energetic image and unique lifestyle matches the all-new […]
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Robot Food Gives Honey Monster Puffs a New Look

Robot Food has completed the repositioning and rebrand of Honey Monster Puffs. The new look comes following a string of changes to the well-known breakfast cereal; these have included a name change (from Sugar Puffs to Honey Monster Puffs); the introduction of a new, less sugary recipe; and the recent acquisition of the Honey Monster […]
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Mark Studio Creates Branding for Charity, ‘Walk Through Walls’

Manchester’s Mark Studio has created the visual identity for Walk Through Walls, a new charity established to help victims of human trafficking. Set up by global law firm Baker & McKenzie and the Thomson Reuters Foundation, the new venture aims to offer practical help to survivors of what is effectively modern slavery. It’s currently recruiting […]
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