Robot Food Rebrands Feel Good Drinks

Robot Food has rebranded British drinks label Feel Good, with the new look encompassing a revised identity and packaging design. Setting their sights on a new millennial target, bosses at Feel Good say the company needed to rethink and refresh. And after being purchased by Nichols PLC (owner of Vimto), the business was in a position for […]
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Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Auto Trader Gets New Look by Studio Output

Studio Output has created a new brand identity for the UK’s leading automotive marketplace, Auto Trader. The latter’s wesbite gets an average 55 million monthly visits – 70% of those on mobile. Despite all this, some people still think it’s a print magazine for middle-aged men. The agency says it worked closely with the internal […]
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Robot Food Rebrands TOMY’s Infant and Toddler Toys

Branding agency Robot Food has unveiled an all-new look for the infant and toddler product ranges from global toy company, TOMY. Following an internal review, bosses at Japanese-headquartered TOMY felt the brand needed to stand out more, especially in an effort to win over a new millennial audience. Robot Food was therefore asked to carry […]
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All-New Italy National Football Team Logo Unveiled

The Italian Football Federation (FIGC) has officially unveiled its all-new logo ahead of the 2018 World Cup. The refreshed logo design includes the Italian flag surrounded by Azzurri blue, with the word Italia written in gold across the top. There is also the inclusion of four stars that symbolise the country’s four World Cups wins in […]
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Fashion House Balenciaga Reveals New Logo Design

Paris-headquartered luxury fashion label Balenciaga has unveiled an all-new logo design. A logotype to be more precise, the refreshed design was officially revealed ahead of the brand’s spring/summer 2018 Paris Fashion Week runway show this past weekend. The minimalist-looking wordmark has been created under the watch of current creative director Demna Gvasalia, and features a condensed black […]
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B&B Studio Unveils New Branding and Packaging for Snact

B&B studio has created the new branding and packaging for Snact, a fruit snacks manufacturer that claims to be on a mission to reduce food waste in the UK. Every day, 4.4 million apples and 1.4 million bananas are said to be thrown away in the UK, often for being an unusual or ‘ugly’ shape. […]
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