New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
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Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Fastest Ferrari Ever Gets ‘Superfast’ Name and Logo

Ferrari has revealed a new 12-cylinder berlinetta that is the most powerful and fastest series production model in the brand’s entire history. Created specially to mark the company’s 70th anniversary, this superfast Ferrari will also be carrying the “Superfast” tag in its name and logo. Officially called the “812 Superfast”, the car is powered by […]
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Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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Supple Studio Creates New Brand Identity for D.R.A.W

Supple Studio have created a brand identity for D.R.A.W Recruitment – the new company formed by the merger of Drummond Read Recruitment and Art//Work. D.R.A.W specialises in sourcing talent for the fine art, antiques and luxury markets. Supple were approached to tender for the project following their previous identity work for Art//Work, winning the project […]
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