Proton Gets New Tiger Logo as Part of Brand Refresh

Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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Twitch Reveals New Logo as Part of Brand Refresh

Live streaming video platform, Twitch, has launched a major brand refresh that includes an updated logo, font and colour palette. The new identity – said to have been a year in the making – has been revealed ahead of this weekend’s TwitchCon 2019, which is taking place over in the U.S. at the San Diego […]
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Pacific Energy Concepts Reveals New Logo Design

Pacific Energy Concepts (PEC) has revealed an updated logo and redesigned website as part of a major brand refresh. Founded in Vancouver, Washington in July 2009, PEC provides energy-efficient LED lighting solutions based on what is referred to as an Energy as a Service (EaaS) business model. Over the years, the company claims to have […]
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Football NSW Unveils New Logo and Brand

Football NSW, the governing body for football in the Australian state of New South Wales, has revealed a new logo and brand, in order “to promote the whole of football in NSW”. The overarching brand strategy and design was developed in partnership with Hulsbosch Design, the official branding agency for Football Federation Australia (FFA). The […]
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Western United FC Reveal Logo and Kit

Western United FC have revealed their logo and kit design ahead of the club’s debut season in Australia’s premier football league, known as the Hyundai A-League. The club says it consulted with fans “for several months” before eventually selecting a design that adopts the letter ‘W’ as the central design element. “We have listened to […]
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Aston Martin Reveals Name and Logo of New Hypercar

Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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Warner Chappell Music Reveals New Logo Design

Warner Chappell Music (WCM) has revealed a new logo design and brand identity as part of a major rebrand. The changes follow what is being claimed as “the beginning of a new era” for the global music publishing giant, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & […]
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