Pentagram Rebrands Spanish Lighting Company, ‘Vibia’

Pentagram’s London studio has refreshed the logo and branding of Spanish lighting company, Vibia. The agency says it worked closely with the Barcelona-based business to develop a brand strategy, tone of voice and visual identity which aims to present Vibia as “an innovative lighting technology company” that “strikes a balance between product and experience, lighting […]
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Zero Motorcycles Reveals All-New Logo Design

Electric motorbike brand Zero Motorcycles has this week introduced an all-new logo, with the updated design featuring a new symbol as well as revised typography for the accompanying wordmark. The refreshed marque replaces the previous so-called “Z Road” design, which was first introduced by the American manufacturer towards the end of 2013. Ditching the ‘flat’ style of […]
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Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
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National Association of Realtors Unveils New Logo Design

The National Association of Realtors, which is said to be America’s largest trade association, representing 1.3 million members involved in the residential and commercial real estate industries, has revealed a new logo design. The new mark, redesigned for the first time in 45 years following a nearly year-long rebranding process, leverages many of the familiar […]
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dn&co Develops New Brand for London’s Broadgate

dn&co has developed a new brand strategy and identity for Broadgate, central London’s largest pedestrianised neighbourhood, which connects Spitalfields, Shoreditch and the City of London. Aside the main logotype, key design elements of the new branding include a generative “kinetic B” that enables the identity to change shape, colour and scale – or to be […]
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Logo Design Revealed for 2018 NHL Draft

The National Hockey League (NHL) and Dallas Stars have unveiled the official 2018 NHL Draft logo as the team prepares to host the event at American Airlines Center on June 22-23. The 2018 event will mark the first time the Stars and the City of Dallas will host the NHL Draft, which is held once every […]
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Peugeot Unveils Giant Logo Sculpture

Peugeot has announced it will be unveiling a giant-sized 3D sculpture of its car logo, the “Peugeot Lion”, at next month’s Geneva Motor Show. Standing 4.8 metres tall and 12.5 metres long, the Lion sculpture has been developed by Peugeot’s Design Lab, the French carmaker’s industrial design consultancy, using advanced CAD modelling techniques and even 3D […]
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