Aesop Creates Logo and Packaging for ‘Oh Fudge!’

Branding agency Aesop has created new packaging for Bristows Oh Fudge! that it says helps brings to life the flavour variants. The agency also came up with the brand name – ‘Oh Fudge!’; the strapline – ‘A match made in Devon’ plus back-of-pack stories for each flavour. “Caramel & Sea Salt; Chilli & Chocolate and […]
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Aesop Agency Create New Logo and Identity for Andy Murray

Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015. The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian […]
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Aesop Unveils Brand Identity for Street-Food Outlet ‘Toastits’

Branding agency Aesop has created an identity for TOASTITS – a new London-based street-food outlet set up by entrepreneur Phillie Kenyon Shutes. The challenge was to deliver an identity capturing both the artisanal ‘street’ nature of the venture and the individual personality of the originator. The identity features grilled lines to form the outline of […]
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Aesop Create Identity for Andy Murray’s Mgt. Company

Branding and storytelling agency Aesop has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
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