Pollitt & Partners Rebrand Land Securities as Landsec

Creative agency Pollitt & Partners has worked with Land Securities, said to be the UK’s largest listed commercial property company, to overhaul its brand to create Landsec. The business currently has a portfolio valued at over £14bn which includes some of the UK’s most recognisable assets including Nova, Victoria, Bluewater shopping centre and Trinity Leeds. […]
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Only Studio Rebrands the University of Suffolk

Design agency Only Studio has rebranded the University of Suffolk. The academic organisation, which is one of the newest universities in the UK, was formerly known as the University Campus Suffolk. Only says the brand had to reference ‘change’ as a theme central to the institution’s core proposition — that of a new university “for […]
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Lexmark Launches New Brand and Logo

Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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