Landscape Unveils New Identity for Sci-Tech Company – ‘Radix’

San Francisco-based brand strategy and design studio Landscape has created the identity for newly launched sci-tech company, Radix. Backed by MIT’s tech and science businesses incubator, The Engine, Radix has developed a system software that enables scientists to design, run, and analyse complex biology lab experiments from end to end; the software reportedly leaves scientists […]
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U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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Identity and Branding Design for ‘Museo del Cine’

Established in October 1971, the Museo del Cine carries the name of Pablo Cristian Ducrós Hicken in tribute to the man whose collection of cinematographic equipment gave rise to the museum. As well as housing a specialised book and film library, the museum is actively engaged in the restoration of film and the exhibition of […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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Identity Design: Disney XD Channel

Phil Knock, Senior Producer at Disney approached London’s MGFX Studio, the creative arm of visual effects agency Rushes, to design and create a new set of idents for the Disney XD channel; a channel targeted towards male viewers between the ages of 6 and 14. He wanted something that reflected the demographic, with way more grunge […]
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