US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
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Pentagram Updates Identity for the Philadelphia Museum of Art

Pentagram’s Paula Scher has designed a new identity for the Philadelphia Museum of Art. The logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s collection. The identity was launched along with the unveiling of plans for a major renewal and expansion of the Museum by architect Frank Gehry. […]
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Design Agency Branding: BLOOM

Bloom is an independent brand design agency with creative studios in both Saudi Arabia and Spain. The consultancy works with global, regional and local brands, across a wide variety of sectors. In recent times its portfolio of clients has expanded particularly in the Gulf Arab States. Spanish art director David López designed the logo and […]
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