Pentagram Designs New Identity for Hazen and Sawyer

Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
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Lippincott Brands Optiv Security

Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
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Penn State University Reveals New Logo Design

Penn State is refreshing its academic visual identity, which was created in the late 1980s and is often referred to as the University mark. Jerry Kuyper Partners of Westport, Connecticut, was engaged to update the design. Kuyper has previously worked on identity programs for the World Wildlife Fund, Cisco, Cigna, PennMedicine, AT&T and several other […]
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Kraft Heinz Merger Gets New Logo Design

Kraft Foods and Heinz have rebranded under a new Kraft Heinz identity following a merger between the two companies that was announced back in March. The combination of these food companies joins together two portfolios of well-known brands, including Heinz, Kraft, Oscar Mayer, Ore-Ida and Philadelphia. The merger has resulted in the Kraft Heinz Company […]
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Duncan/Channon Reveals New Logo for StubHub

San Francisco-based agency Duncan/Channon has created a new logo for ticket reseller StubHub. The update is the first since 2005 and represents an attempt by the company to modernise and streamline its image. Revisions include the removal of both the colour orange and the dual, overlapping ticket stubs in the exclamation point. “The new logo […]
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Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
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Fogg Associates Create New Logo for Warrington Wolves RLFC

Fogg Associates have designed the new logo and branding for Warrington Wolves rugby league club. Founded in 1876, Warrington Wolves RLFC are otherwise known as The Wolves or The Wire; the ‘Wire’ comes from the town’s heritage in wire production, which was its main industry in the 1800 and early 1900’s. The club currently competes […]
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