‘Healing Simurgh’ Logo Adopted as Symbol of Persian Medicine

The ‘healing simurgh’ currently serves as the symbol of medicine in Iran. Designed by graphic designer Touraj Saberivand, the logo was approved by the supreme board of the Islamic Republic of Iran Medical Council (IRIMC) in November 2013 as the official emblem of the Physicians Guild of Iran, replacing the caduceus. The name is inspired […]
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SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
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BMW Group DesignworksUSA Unveils New Identity

DesignworksUSA, the industrial design arm of carmaker BMW, has changed its corporate name to Designworks. The consultancy has also launched a new company website together with an updated logo and corporate identity. Having started business in the 1970’s as a Malibu based design studio, today the consultancy is one team based in three different locations […]
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d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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Good Launches New Property Rental Brand, ‘Difrent’

Branding and design consultancy, Good, has created a new consumer-facing brand, Difrent, for the launch of 927 new Private Rental Sector (PRS) homes in the north of England. The homes have been built as a result of a PRS joint venture partnership between regeneration specialist Sigma Capital and Gatehouse Bank plc. The houses have been […]
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Instinctif Partners Help Rebrand UK LPG Supplier, ‘Autogas’

Drivers looking for an alternative to petrol and diesel are to be tempted back to another well-known fuel source following a major rebranding exercise by liquefied petroleum gas (LPG) supplier Autogas. The new brand identity is to be rolled out across the company’s 215 refuelling sites across the UK, which are said to be used […]
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Thonik Creates New Identity for the Holland Festival

Dutch design agency Thonik has created a new identity for the Holland Festival, which is said to be is the oldest and largest performing arts festival in the Netherlands. The event takes place every June in Amsterdam. The new identity also marks the beginning of Ruth Mackenzie’s tenure as creative director. She was the former […]
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