Mr B & Friends Rebrands Eastbourne

Design consultancy Mr B & Friends has created a new brand strategy and identity for Eastbourne on the UK’s south coast.

The Bath-based agency is said to have won the project without a creative pitch against two unnamed agencies.

Although a relatively popular destination for tourists, Eastbourne’s image had suffered in recent times.

“The challenge came from Eastbourne being victim to misconceptions that it was a retirement town, which meant a decline in young people and families visiting or settling, according to research carried out by VisitEastbourne,” explain the designers. “It was clear that there was an opportunity to create a progressive brand for Eastbourne that elevated current perceptions.”

Via VisitEastbourne, the agency collaborated and facilitated workshops with over 35 participants representing local stakeholder groups including business, tourism, education, residents groups and local council officials.

The 12 month project concluded with the development of a new brand strategy, place brand identity, tone of voice and messaging, and brand guidelines that have been rolled out into visitor guides, website, social channels, campaign assets and place branding signage.

Mr B & Friends
www.mrbandfriends.co.uk