UKCloud Gets New Branding by Mr B & Friends
Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table.
UKCloud, which was formerly known as Skyscape Cloud Services, crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks Britain’s best 100 private tech companies with the fastest-growing sales over the last three years.
The company, which specialises in providing secured cloud services exclusively for the UK Public Sector including organisations such the Home Office, HMRC, MoD and the NHS, has soared into first place ahead of its rivals.
“The brief was to create a new brand positioning, proposition and identity that reflected the unequivocal commitment to serving the Public Sector with a flexible and pure cloud service proposition, helping Government departments to either migrate to the cloud, or better deploy the power of cloud,” explain the designers.
The agency therefore created a new articulation of the brand centred around the positioning of ‘Pure Commitment’.
“This illustrates the transparent and focused way in which UKCloud goes about its business,” says agency CEO, Simon Barbato. “As such the identity is designed to reflect flexibility, simplicity and enduring value.”
Mr B & Friends