Straight Forward Design Brands New Memory Supplement from CocoaVia

Mars Edge has launched Memory+, a new product in its CocoaVia supplement range that focuses on boosting memory and brain function, with brand and packaging identity by Straight Forward Design. Memory+ is the first sub-brand to focus on a specific health benefit in CocoaVia’s portfolio of daily cocoa extract supplements that are designed to support […]
[READ MORE]

Bulletproof Updates Logo and Packaging for Cadbury Old Gold

Brand design agency Bulletproof has refreshed the logo and packaging design for Cadbury Old Gold, a brand of dark chocolate that retails in Australia and New Zealand. The agency, which was appointed to the project in April 2019 by Cadbury’s parent company, Mondelez International, was tasked with modernising Old Gold with a new brand identity […]
[READ MORE]

GREEN & BLACK’S Chocolate Gets New Look by Bulletproof

The New York office of strategic branding agency Bulletproof has created a new identity and packaging design for GREEN & BLACK’S. Owned by Mondelēz International, the ‘premium’ chocolate brand originally launched in the UK in 1991. Bulletproof was enlisted in January 2016 to create a “vibrant and cohesive” look for its new Pure Dark and […]
[READ MORE]

Branding and Packaging Design for ‘ChocoHoney’

ChocoHoney is a gourmet chocolate producer located in the city of Sorocaba, in São Paulo, Brazil. Established in 2006, the company specialises in making luxury artisanal chocolate for both private and corporate customers. In 2011, the chocolate house turned to Sorocaba-based agency Momm Comunicação to help reformulate and revise its branding and positioning. Graphic designer […]
[READ MORE]