Red Tractor Unveils New Logo Design

Red Tractor, a famous quality mark found on food packaging across British supermarkets, has been given a design overhaul. The Red Tractor scheme, which at present is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection, was launched in 2000 by the National Farmers Union of England and Wales, […]
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Pet Food Brand ‘Nineteen87’ Gets Branded by OurCreative.

New pet food brand Nineteen87 has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, says it used illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. “Research revealed there was a gap in the […]
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Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
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Pearlfisher Creates Identity for Organic Dairy Brand, ‘Stonyfield’

Pearlfisher New York has created the new brand architecture, identity, and packaging design for organic yogurt maker Stonyfield. Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s distinct organic proposition. Stonyfield’s packaging appeared as a house of […]
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A-Moloko Branding

This visual identity was designed and developed by Ermolaev Bureau, a graphic design studio from Moscow in Russia. The concept behind the logo was inspired by the particular nature of the client’s business activity; namely, the automated sale of farm-fresh milk via a chain of vending machines. The company’s name, A-moloko, which was also formulated […]
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Vintage Branding: Hathor Creamery

Hathor Creamery is a traditional, family-owned food company that produces organic dairy produce. For both their logo design and packaging layout they opted for a deliberate retro-vintage style. The graphic designer responsible for re-creating this bit of mid-century Americana is San Franciscan Michael Vilayvong. “The identity was created in vintage style using a combination of various […]
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