The Emmys Announce New Logo and Branding

The National Academy of Television Arts & Sciences (NATAS) has revealed a new logo featuring as its focal point the silhouette of the famous Emmy Award statue. The latter, which depicts a winged woman holding an atom, was designed in 1948 by television engineer Louis McManus. NATAS itself was founded in 1955 in New York, […]
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Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]
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Siegel+Gale Creates New Brand Identity for SAG-AFTRA

SAG-AFTRA, one of the world’s most well known trade unions for actors, broadcasters and recording artists, has launched a new brand identity and logo, developed in partnership with global strategic branding firm Siegel+Gale. The new logo depicts a figure standing in a forward-looking pose, reaching skyward and is accompanied by a new SAG-AFTRA logotype. The […]
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