SomeOne Creates Identity for New Co-Working Brand, ‘Fora’

SomeOne has created the branding for Fora, a new shared workspace that has recently opened in the London borough of Islington. The business name, which is the the plural of the word “forum”, hints at how the new company is aiming to overturn recent trends in the design and delivery of office spaces. “Many co-working […]
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SomeOne Gives Madame Tussauds a New Look

Arguably the world’s most famous wax museum, Madame Tussauds is an iconic tourist attraction not just in London but in other cities around the globe. SomeOne has recently been working with them to strategically develop and create their new global branding. The work has encompassed strategy and positioning, through identity to communications, advertising and experiences. The logo […]
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Supermarket Giant Aldi Reveals New Logo Design

Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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Nebraska Reveals Sesquicentennial Logo

The U.S. state of Nebraska has revealed a special logo design that has been created to mark the state’s 150th anniversary on March 1. To help come up with the design, Ron Sack, head of design at Bailey Lauerman in Omaha, says he and his team spent hours researching Nebraska’s history. Trips to libraries, museums […]
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Mövenpick Hotels & Resorts Reveals New Corporate Identity

The London office of strategic brand and packaging design agency Bulletproof has created a new corporate identity for Swiss hotel chain Mövenpick Hotels & Resorts. The new identity will be seen across all external brand communications, inside over 80 hotels across Europe, Africa, the Middle East and Asia, as well as across the wider Mövenpick Group. […]
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Golden Knights Reveal Name and Logo Design

The Las Vegas NHL franchise has announced it will be known as the Vegas Golden Knights. The official name and logo of the city’s first major-league sports franchise were revealed during a public ceremony at the Toshiba Plaza outside T-Mobile Arena. Drawing on themes associated with knights, the helmet in the team’s logo includes a […]
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The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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