Southeastern Mills Rebrands to Summit Hill Foods

Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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Barwa Bank Reveals New Name and Logo Design

Barwa Bank, a leading Qatari bank, has announced it is rebranding to “Dukhan Bank”, effective immediately. The rebranding announcement comes nearly a year after the official completion of the legal merger between Barwa Bank and the International Bank of Qatar (IBQ). The merger, said to be the first ever in Qatar’s history, brought two of […]
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QMT Windchimes Unveils New Name and Logo

After 30 years in business, QMT Windchimes has announced today the launch of its new name, Wind River Chimes. Along with the name change, the American company has launched a new logo and website, with the latter claimed to have a look and feel that makes it easier for consumers and retailers to order products. […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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Biotech Company Amabiotics Unveils Rebranding

Amabiotics, a global biotech company developing microbiome-derived medicine for neurological conditions, has announced that it is changing its corporate name to “Stellate Therapeutics”. Founded in 2010, the New York-headquartered company develops small molecules produced by human gut bacteria into what are claimed to be first-in-class personalised therapies for neurological diseases, including Parkinson’s and Alzheimer’s disease. […]
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Buffalo Sabres Reveal New Logo and Uniform Designs

NHL ice hockey team the Buffalo Sabres have revealed new retro-inspired home and away uniforms featuring a refreshed logo design. The redesigned jerseys mark a return to the original royal blue, gold, and white colour scheme worn by the team for 26 years starting in 1970, which was the Buffalo, New York-based club’s inaugural year. […]
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Bulletproof Updates Logo and Packaging for Cadbury Old Gold

Brand design agency Bulletproof has refreshed the logo and packaging design for Cadbury Old Gold, a brand of dark chocolate that retails in Australia and New Zealand. The agency, which was appointed to the project in April 2019 by Cadbury’s parent company, Mondelez International, was tasked with modernising Old Gold with a new brand identity […]
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