Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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Aston Martin to Revive ‘DBS’ Nameplate

Aston Martin has announced the re-birth of a famous name, which is set to be worn once again by the British marque’s upcoming flagship ‘Super GT’. First coined for the 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. It was last used in […]
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UK Parliament Reveals New Logo Design by SomeOne

SomeOne has worked with the House of Commons and the House of Lords to develop an updated visual identity for the UK Parliament. The identity, which encompasses, among other things, a refreshed wordmark and new typography, is described as being “digitally-led”. For example, a revised version of the crowned portcullis, the principal symbol of the […]
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Robot Food Brands BULK POWDERS’ New ‘WMN’ Range

Robot Food has created the branding and packaging for a new women-only product range from BULK POWDERS – one of the UK’s most popular sports nutrition brands. “Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name WMN and created designs using eye-catching rose gold against […]
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New Doctor Who Logo Revealed

The new logo and insignia for the upcoming eleventh season of Doctor Who has been unveiled. Officially revealed by actress Jodie Whittaker – a.k.a. the “13th Doctor” – at a special press event in Liverpool, the new logo has been created by design agency Little Hawk. The fiery, gold-coloured wordmark – launched along with an […]
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Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
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SEAT Reveals Logo for New ‘CUPRA’ Sub-Brand

Spanish carmaker SEAT has revealed the logo design for its new CUPRA sub-brand. The CUPRA name, which is said to be a portmanteau of Cup Racing, has historically been used by SEAT to badge the more sports-orientated versions of its regular road cars. However, the Volkswagen Group-owned company last year decided to repackage and relaunch CUPRA […]
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