Straight Forward Design Brands New Plant-Based Gelato, ‘Gigi’

Gigi, a new plant-based Italian-style gelato, has just launched with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is said to be soaring, and Gigi reckons it has come up with a gelato that is both nutritious and delicious. The branding and packaging therefore incorporates a mix of ‘health’ […]
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Pininfarina Reveals Name of New Electric Hypercar

Italian coachbuilder Pininfarina has announced that its first ever car will be called the “Battista”. Named after Battista ‘Pinin’ Farina, who founded the world famous car design studio in 1930, the all-electric hypercar will be designed and hand-built under the watch of Paulo Pininfarina, Battista’s grandson and current Pininfarina chairman. Although a Fiat car was sold […]
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Springetts Redesigns Sacla’ Brand for Relaunch

In this, its 25th anniversary in the UK, Sacla’, said to be the UK’s number one pesto brand, is relaunching its brand identity, starting with its Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. The project has involved the development of a new brand architecture designed […]
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