SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
[READ MORE]

Pentagram Rebrands Luxury Real Estate Firm – Brown Harris Stevens

Pentagram has completed the rebranding of Brown Harris Stevens, a real estate company that specialises in luxury properties in New York City, the Hamptons and South Florida. With a history going back to 1873, the company is claimed to be one of the most respected in its industry. In point of fact, the firm’s reputation, […]
[READ MORE]

Ragged Edge Brands New Hotel Chain – ‘Assembly’

Branding agency Ragged Edge has created the identity for Assembly, a new hotel chain from property company Criterion Capital. Aimed specifically at “millennial travellers”, the first Assembly hotel opened last month on London’s Charing Cross Road. “Young travellers don’t come to the West End to hang out in a hotel room,” says Max Ottignon, Ragged […]
[READ MORE]

McLaren Reveals Name and Logo of New Luxury Hypercar

McLaren has informed the 106 customers fortunate enough to have reserved an example of the car they previously knew only as BP23 that it will be named “Speedtail”. The British brand’s next entrant to its Ultimate Series, the Speedtail it is claimed will achieve the highest top speed of any McLaren yet, with the capability […]
[READ MORE]

Nomadic’s New ‘Kefir’ Range Gets Branding and Packaging by Carter Wong

‘Ethnic’ dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the range is a fermented probiotic milk drink with live cultures that are claimed to aid digestion and gut health. Carter Wong created the logo […]
[READ MORE]

Pentagram Rebrands Nashville Art Museum

Pentagram’s Austin studio has created an Art Deco-inspired identity for Nashville’s main art museum. The newly named Frist Art Museum was previously known as The Frist Center for the Visual Arts, and was opened in 2001 in what was formerly a U.S. Post office building whose design and architecture dates back to the 1930s. During […]
[READ MORE]

Water Brand ‘Oxigen’ Unveils New Logo and Packaging

Water brand Oxigen has revealed an all-new look complete with an overhauled logo as well as refreshed packaging design. Originally launched in Southern California in November 2015, Oxigen water is loaded with 100 times more oxygen than regular water through the use of a proprietary O4 oxygen molecule that comes in liquid form, and which it […]
[READ MORE]