Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Fastest Ferrari Ever Gets ‘Superfast’ Name and Logo

Ferrari has revealed a new 12-cylinder berlinetta that is the most powerful and fastest series production model in the brand’s entire history. Created specially to mark the company’s 70th anniversary, this superfast Ferrari will also be carrying the “Superfast” tag in its name and logo. Officially called the “812 Superfast”, the car is powered by […]
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Sheridan&Co Creates New Brand Identity for KIN Nutrition

Global retail design agency Sheridan&Co has created the new brand identity for KIN – a range of premium nutritional supplements developed by fitness experts Kyle and Kelly Maslen, otherwise known collectively as KMPT. With a combined 17 years of industry experience, Kyle has trained GB athletes, industry execs and celebrities, while Kelly’s expertise lies in […]
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SomeOne Creates Branding and Identity for ‘The Lovely Clinic’

SomeOne has created the identity for ‘The Lovely Clinic’, which is set to become the new name and brand for a beauty consultancy founded and run by prominent aesthetic practitioner, Dr Sarah Tonks. The agency says it was inspired by the “transformative” nature of cosmetic treatments when developing the new look and strategy for the Chelsea-based clinic. “‘It’s […]
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Calvin Klein Unveils New Logo Design

American fashion brand Calvin Klein has revealed an all-new logo design, with the company’s creative boss, Raf Simons, stating that it is “a return to the spirit of the original” and that it acknowledges “the founder and foundations of the fashion house.” The refreshed wordmark, which sees all caps replacing the lower-case lettering of the […]
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Baxter and Bailey Creates New Identity for Threefold

Brighton-based design consultancy Baxter and Bailey has created a new logo and brand identity for shopper marketing agency, Threefold. Using its own in-house developed technology, the media company’s principal focus is on connecting the “holy trinity” of retailers, brands and consumers. The company’s new sans-serif logotype therefore sees the “double e” being replaced with three […]
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Saffron Launches New Identity on 15th Anniversary

Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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