Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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Eurosport Reveals Olympics Logo Design

Eurosport has unveiled its on-screen logo for the Olympic Winter Games PyeongChang 2018. The broadcast of the winter games will mark the network’s first as the official broadcaster for the Olympic games in both the United Kingdom and mainland Europe. The logo design brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned […]
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Pentagram Designs Identity for Pink Floyd Records

Pentagram’s Harry Pearce and team have created the visual identity for Pink Floyd Records, a new record label that is releasing both old and previously unheard tracks from the famous English rock band. The main logotype has been inspired by the stencilled lettering on Pink Floyd’s ‘Animals’ album cover from 1977. Pentagram says it established […]
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Quorn Gets Logo and Packaging Refresh by Bulletproof

Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn is currently said to be the leading meat-free brand in […]
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After Hours Creates New Identity for Eyelash Expert, Lananh Le

Design agency After Hours has created the new strategy and identity for eyelash extension artist, Lananh Le. As well as the main logo, other key deliverables included website design, photography art direction, visual language, print materials and packaging. “The new design concept is based on two dimensions, the fact that eyes are central to how […]
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Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
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Studio Output Creates Brand Identity for ‘BBC Stories’

Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel. As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.” “Working with BBC […]
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