Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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Our Design Agency Brands New Builders’ Merchant, ‘BUILT/’

Our Design Agency (ODA) has created the branding and identity for new builders’ merchant, BUILT/. Launched by the Travis Perkins group, the building supplies start-up says it is taking aim at a new generation of builders looking for “an efficient and digital service at their fingertips.” As a result, the use of the forward slash […]
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Travel Technology Show Given New Look by SomeOne

SomeOne has created the new branding and identity for Travel Forward, a three-day conference-come-exhibition held annually in London. Formerly known as the Travel Technology Show, the event is organised by the World Travel Market (WTM), which itself is claimed to be the leading global event for the travel industry. “Travel>Forward has had the progressive symbol […]
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Ragged Edge Brands Fintech Start-Up, ‘Salary Finance’

Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
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Racing Driver Jack Manchester Gets New Identity by SomeOne

UK branding practice SomeOne has created the new logo and identity for young up-and-coming British racing driver, Jack Manchester. After becoming one of the youngest pilots to fly solo in both a helicopter and an aeroplane at the age of just 17, Jack subsequently turned his attention to motor racing. His 2017 season culminated in […]
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Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
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Voicebox Updates Logo and Packaging for Pacific Foods

San Francisco-based packaging design firm Voicebox has created the new logo and packaging for Pacific Foods, a producer of natural and organic food products. The refreshed look aims to bring greater consistency across the Oregon-headquartered company’s collection of stocks, broths, soups and eight varieties of plant-based beverages, making it more easy for consumers to identify […]
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