Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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Bangladeshi Tea Label ‘Teatulia’ Rebranded by Here Design

Here Design has created the new identity for organic tea brand Teatulia as it launches in the UK with a flagship store in Covent Garden. A social enterprise designed to create jobs in a remote area of Bangladesh, Teatulia has transformed 3,000 acres of barren land into an organic tea garden; the company’s name is […]
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New SCI-MX Ready-Meal Range Gets Branded by Brandon

British food manufacturer Samworth Brothers is launching a new range of ready meals aimed at “fitness-focused” consumers, with brand identity and packaging design created by Brandon. Said to have been developed in response to increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad […]
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Hyundai Reveals Name and Logo of All-New 2020 SUV

Hyundai has revealed the name and logo of its new 2020 flagship SUV model: Hyundai Palisade. The new SUV name is claimed to reference a series of coastal cliffs associated by many with the Pacific Palisades, an affluent neighbourhood located in Southern California. Previewed by the “HDC-2 Grandmaster” concept car (pictured below), which was unveiled […]
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Greenspace Rebrands Architects Robin Partington & Partners

Creative agency Greenspace has completed the rebranding for London architects Apt, whose key projects include the award winning 1 New Street Square, the remodelled Grade II Listed Kings Library and The Treasury at the Bodleian. Greenspace were appointed at the beginning of 2018, to work with the practice on a complete rebrand, including a new […]
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U.S. Insurance Giant Kemper Reveals New Logo Design

Kemper Corporation, which is said to be one of America’s major insurance providers, has announced an identity refresh. The rebrand encompasses an all-new wordmark, positioning and product line architecture. Ditching the gold colour scheme of the previous logo that was designed by Lippincott back in 2011, the new logotype is set in navy blue and […]
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Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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