Zara Reveals New Logo Design by Baron & Baron

French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company’s old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of […]
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Alberta College of Art + Design Reveals New Name and Logo

The Alberta College of Art + Design (ACAD) has revealed its new name and logo following a change in status from college to fully-fledged university. One of Canada’s oldest institutions for art education, having been founded in 1926, the Alberta University of the Arts (AUArts), as it is to be now called, was named a […]
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New Toyota Supra Gets Racetrack-Inspired Logo Design

Japanese carmaker Toyota has unveiled its all-new Supra, with the iconic sports car making a comeback after nearly two decades. The 2020 Toyota GR Supra made its official global debut this week at the 2019 Detroit Auto Show, returning to the U.S. market following a hiatus of 21 years – and when it arrives in […]
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Logo Revealed for Disney’s Hotel New York – The Art of Marvel

Disneyland Paris has revealed a new Art Deco-inspired logo design for the Hotel New York – one of the French entertainment resort’s seven American-themed hotels. Designed by none other than architect Michael Graves, and first opened in 1992, the Hotel New York is currently said to be undergoing a major transformation ahead of its scheduled […]
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Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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Bangladeshi Tea Label ‘Teatulia’ Rebranded by Here Design

Here Design has created the new identity for organic tea brand Teatulia as it launches in the UK with a flagship store in Covent Garden. A social enterprise designed to create jobs in a remote area of Bangladesh, Teatulia has transformed 3,000 acres of barren land into an organic tea garden; the company’s name is […]
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New SCI-MX Ready-Meal Range Gets Branded by Brandon

British food manufacturer Samworth Brothers is launching a new range of ready meals aimed at “fitness-focused” consumers, with brand identity and packaging design created by Brandon. Said to have been developed in response to increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad […]
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