Aston Martin Reveals Name and Logo of New Hypercar

Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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Chevrolet Unveils Tribute to Famous Detroit Red Wings Logo

American carmaker Chevrolet has unveiled a special “Winged Wheel” logo sculpture as a tribute to NHL ice hockey team the Detroit Red Wings. Measuring 9 feet long and 5 feet high, the sculpture is an original work by Tomas Vitanovsky, a former professional motorcycle stuntman from the Czech Republic who now pieces together discarded parts […]
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Penn College Reveals New Wildcat Athletics Logo

The Pennsylvania College of Technology, known officially as Penn College, has revealed a new athletic logo. The new mark, created by Skye Dillon, of Skye Design Studios, features a full-body wildcat perched atop Bald Eagle Mountain alongside the West Branch of the Susquehanna River – key icons of the landscape surrounding Penn College. The wildcat, […]
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thyssenkrupp Unveils New Brand Identity

German engineering conglomerate thyssenkrupp has revealed a new brand identity. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, […]
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Jensen Name Returns with New GT Car

Almost 80 years since the Jensen name appeared on cars, the famous British marque is set to return with the first “officially sanctioned” model in 13 years. Marking the rebirth of the brand, the formation of the Jensen Group is the start of the next chapter in the Jensen story, following the collapse of the […]
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