FAB Ice Lolly Gets New Logo and Packaging by Springetts

Branding consultancy Springetts has redesigned the logo and packaging for FAB, arguably the UK’s most well known ice lolly brand. The new look has been created to mark the product’s 50th anniversary. “The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be […]
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POLO Mints Get Refreshed Logo and Packaging

Taxi Studio has created a new look for Nestlé’s POLO mints. The agency was appointed following a three way pitch last summer. “POLO brand’s packaging was in need of some TLC to keep up with the times. Our team at Taxi was brought in to help refresh the POLO brand identity and enhance stand out […]
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Nestlé Drumstick ‘The Mouths’ ID by Luke Lucas

Nestlé Drumstick originated in 1904 at the St. Louis World’s Fair. Peters Drumstick, which was sold by Nestlé to Pacific Equity Partners last year, is a popular Australian brand of ice cream cone. Engaged by agencies Publicis Mojo and Jacky Winter, graphic designer and illustrator Luke Lucas was asked to create a typographic ID and […]
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