June 18, 2013 Categories: Food
Nestlé Drumstick ‘The Mouths’ ID by Luke Lucas
Nestlé Drumstick originated in 1904 at the St. Louis World’s Fair. Peters Drumstick, which was sold by Nestlé to Pacific Equity Partners last year, is a popular Australian brand of ice cream cone.
Engaged by agencies Publicis Mojo and Jacky Winter, graphic designer and illustrator Luke Lucas was asked to create a typographic ID and mouth illustration as part of a promotion for a new series of ice cream flavours for Peters Drumstick.
The artwork had to specifically tie in with a larger campaign around the release of a new “Pop and Rock” music inspired range of flavours.