Pentagram Creates New Identity for ‘Index Ventures’

Index Ventures is currently one of Europe’s leading venture capital firms, having collaborated with digital companies like asos, Dropbox, Skype and Soundcloud. Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm that adopts a graphic symbol to reflect the company’s “strong, single-minded culture and style”. “The ‘hand’ serves […]
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Pentagram Brands New Social Network, ‘Blopboard’

Blopboard is a new social network that enables users to ask questions, share opinions, and visualise how opinions and attitudes change over time. The platform aims to use infographics to share what people are thinking—in real time, as they “think it”. Pentagram’s Eddie Opara and his team have worked with Blopboard co-founder Amy Kaufman to […]
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Pentagram Creates Identity for Brooklyn’s ‘Montague Street’

Located in the heart of Brooklyn Heights, Montague Street is an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences. Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit […]
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Pentagram Updates Identity for the Philadelphia Museum of Art

Pentagram’s Paula Scher has designed a new identity for the Philadelphia Museum of Art. The logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s collection. The identity was launched along with the unveiling of plans for a major renewal and expansion of the Museum by architect Frank Gehry. […]
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Pentagram Creates Identity for VC Firm, ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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New York’s Cooper Hewitt Unveils New Identity by Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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Penguin Random House Reveals New Identity Design

Penguin Random House has introduced a new global brand identity, following the merger between the two companies last year that resulted in the creation of the biggest book publisher in the world. The new corporate wordmark, designed by Pentagram partner Michael Bierut, aims to underscore the importance of the written word to the company’s culture and […]
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