Summit Medical Group and CityMD Reveal New Brand Identity

American medical practice Summit Medical Group and CityMD, which is said to be the leading urgent care provider in the New York metro area, have announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. The latter resulted in the creation of one of the largest physician groups in […]
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ODA Creates New Logo and Identity for Bruce’s Doggy Day Care

Branding agency ODA has rebranded Bruce’s Doggy Day Care to Bruce’s complete with a new logo and identity designed to appeal to modern pet owners. Originally founded in 2008, Bruce’s Doggy Day Care is currently aiming to become the UK’s leading national dog day-care brand; the doggy day care market in Britain is said to […]
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Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo

Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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Aussie FinTech Giant eftpos Unveils New Look by Hulsbosch

Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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Software Company ABBYY Unveils New Logo and Identity

Software company ABBYY has revealed its new corporate brand identity, featuring a revised logo along with new illustrations and a modernised colour scheme. The new brand design, which has been created in collaboration with Russian brand and design agency Shuka, has one main graphic, which features an unfolding shape that transitions from one design to […]
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University of Cambridge Athlete Performance Programme Reveals New Logo and Identity by Offthetopofmyhead

Offthetopofmyhead has created the new logo and graphic identity for the University of Cambridge Athlete Performance Programme (UCAPP). As well as being recognised for its excellence in education, the world-famous University has produced some of the world’s greatest sportsmen and women. Its students and alumni have won 194 Olympic medals across an array of sports […]
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Conran Design Group Rebrands Princeton University’s Design Nation Conference

Design and branding agency Conran Design Group has partnered with Princeton University’s student-run, undergraduate-focused business organisation Business Today to create a new logo and identity for their annual Design Nation Conference. Business Today asked Conran to carry out the rebrand following an executive seminar led by the agency’s senior designer Annie Yang at last year’s […]
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