Royal Astronomical Society Marks Bicentenary with New Logo

Britain’s world-famous Royal Astronomical Society (RAS) has revealed a new logo design as part of its bicentenary celebrations. The new symbol, which also gets an animated variant, forms the centrepiece of a rebrand carried out by London-based design consultancy, Johnson Banks. Inspired by, among other things, the Society’s motto ‘Let whatever shines be observed’, the […]
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Sports Brand Gordini Reveals New Logo Design

Snow sports hand-wear manufacturer Gordini has debuted a new logo, website, creative campaign, and product line as part of a major brand refresh. The new logo – created by California-based Libre Design Studio – is claimed to represent Gordini’s “alpine origins”, with a mountain range detail that alludes to the manufacturer’s Vermont roots, where the […]
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Ragged Edge Rebrands Airsorted as ‘Houst’

Hosting company Airsorted has relaunched as Houst, with a new logo and identity created by London-based branding consultancy Ragged Edge. Founded in 2015, Airsorted manages the home sharing experience on behalf of Airbnb hosts – from cleaning and laundry through to managing bookings and communicating with guests. The company also offers its services on a […]
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StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
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TuneIn Unveils New ‘Sonic Logo’

American audio streaming service TuneIn has revealed its new ‘sonic logo’ as part of a brand update. The company sought out and collaborated with New York-headquartered audio branding specialist Listen to develop the new sound logo. “In partnering with the world’s leading voice assistants and devices, our learnings point to a screenless listening experience that […]
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GoDaddy Reveals New Company Logo Design

Internet domain name registrar and web hosting giant GoDaddy has revealed an all-new logo. Dubbed “GO”, and mixing a generic, sans-serif type with a heart-shaped monogram, the new design stands in complete contrast to the American brand’s former cartoon-style logo. “We created the GO’s swooping arcs to represent the indomitable spirit of everyday entrepreneurs. And […]
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Louisville City FC Drops New Logo Following Fan Backlash

Louisville City Football Club has dropped its new logo just days days after the design was revealed to the public. Club president Brad Estes said the new logo had “failed” supporters of the two-time USL championship team. “We had the best intentions, but we lost sight of our responsibility to engage you in the process,” […]
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