Czech Ice Hockey Reveal New Logo and Name Change

Czech Ice Hockey has revealed an all-new logo design as well as a name change as part of a major rebranding effort. Ice hockey is considered to be the Czech Republic’s number one sport, with a history stretching back to over 100 years; the nation won gold in the men’s event at the 1998 Winter […]
[READ MORE]

Biles Hendry Helps Bounce to Launch New Breakfast Bar

Well known for its ball-shaped protein snacks, food brand Bounce is now making a leap into its first usage occasion category – breakfast biscuits – with strategic design by Biles Hendry. The agency has actually worked with the Guildford-headquartered business before, having repositioned it from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle […]
[READ MORE]

Biles Hendry Designs Logo and Packaging for ‘OddPops’

Biles Hendry has created the identity and packaging for “OddPops” – a new savoury snack brand from UK baby-food company Ella’s Kitchen. Aimed at 4-7 year olds, and pitched as a “healthier, tastier and better snack”, the triangular wheat and potato pieces are popped not fried and contain only natural flavours, with no artificial colours. […]
[READ MORE]

GB Basketball Gets New Look by Mr B & Friends

GB Basketball has unveiled a completely refreshed logo and identity ahead of the basketball World Cup. As well as being the national team for Great Britain, GB Basketball also serves as the organising body for the sport in Britain, covering national team players from the age of 16 through to senior teams. However, the organisation […]
[READ MORE]

Denver Nuggets Reveal New Logo and Uniforms

The Denver Nuggets have unveiled an evolved brand identity that includes five different logos, a new colour palette, and three updated uniforms. The new marks and apparel, designed by Nuggets staffers in conjunction with Nike, are claimed to visually acknowledge the American basketball team’s past, and form part of a rebranding effort that is described […]
[READ MORE]

Advertising Agency Ogilvy Unveils New Logo and Branding

Global advertising and marketing agency Ogilvy has this week revealed a new logo and brand identity as part of a major organisational restructure. Created in collaboration with design agency COLLINS, the new logotype is claimed to reference company founder David Ogilvy’s favourite typeface, Baskerville. “The visual identity system has its roots in Ogilvy history. The new logo transitioned […]
[READ MORE]

Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
[READ MORE]