Marenco Swisshelicopter Unveils New Name and Logo

Marenco Swisshelicopter (MSH), the Swiss helicopter manufacturer, has unveiled its new name, logo and brand design. During a special inauguration event held at its recently completed corporate-come-engineering facility, the company’s CEO, Andreas Loewenstein, introduced “Kopter” to customers, suppliers, partners and staff. “Our new name provides us with immediate recognition. It allows us to own a […]
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Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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The Partners Rebrand Shakespeare’s Globe

Branding agency The Partners has created the new logo and identity for Shakespeare’s Globe. Set in the London Borough of Southwark, on the south bank of the River Thames, Shakespeare’s Globe is in reality a modern reconstruction of a round-shaped building that was first built in 1599, destroyed by fire in 1613, rebuilt in 1614, […]
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Vatican News Channel Gets New Logo and Identity

Global consultancy Accenture Interactive has helped design and deliver the Vatican’s new communications system. As part of a wider effort to create a “more accessible Church”, the new system unifies the current array of independent communication channels – Vatican News, Vatican Media and Radio Vaticana Italiana – under a single new portal called “Vatican News”. […]
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Pearlfisher Designs and Launches ‘Jolly Sockings’

Pearlfisher has launched ‘Jolly Sockings’ – in partnership with a number of global charities and brands – to provide the homeless with a gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, […]
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Pentagram Unveils Identity for Federal Films

Federal Films is the new film division of Republic Records, the label of famous musicians including Drake, Nicki Minaj, The Weeknd, Ariana Grande, Pearl Jam and Lorde, among many others. Pentagram has designed a new brand identity for the initiative, which it is claimed will explore “non-traditional opportunities” for film and TV on behalf of […]
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Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
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