Atlanta Super Bowl LIII Logo Revealed

The Atlanta Super Bowl LIII Host Committee has unveiled its official logo, as well as launching its website and social media channels. The committee described its emblem as “classic red and modern grey with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.” The letters ATL in the ATLANTA word, according to […]
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YouTube Reveals New Logo Design

Video streaming site YouTube has unveiled a new logo design, which is the Google-owned brand’s first new logo in 12 years. “Designed for our multi-screen world, the updated logo combines a cleaned up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the […]
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SUNY Plattsburgh Unveils New Logo Design

The State University of New York College at Plattsburgh, also known as SUNY Plattsburgh, has revealed a new primary logo design for its official athletics department. The new visual identity, which is centred around a cardinal bird mascot known as “Burghy”, will be seen across all teams and the campus as a whole beginning this […]
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Rakuten Unveils New Logos to Unify Global Brands

Japanese e-commerce and internet giant Rakuten has revealed a series of new logo designs as part of plans to unify its global branding. The rebranding coincides with the company’s 20th anniversary and with the launch of a new £47m a year shirt sponsorship deal with Barcelona football club. The new look includes a more compact […]
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Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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Binghamton Devils Reveal New Logo Design

The Binghamton Devils have unveiled all-new logos and uniforms ahead of the 2017–18 season. Formerly based in Albany, where they were called the Albany Devils, the Devils recently relocated to New York’s Broome County, and are set to commence play in the American Hockey League (AHL) this coming October, where they will serve as the top minor […]
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Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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