Muhammad Ali Logo Revealed for Louisville Airport

The new logo design for the recently renamed Louisville Muhammad Ali International Airport has been officially revealed. The brand unveiling follows action taken by the airport’s Authority Board, who voted back in January 2019 to change the airport’s name to honour Louisville native and boxing legend Muhammad Ali. “As the world arrives in Louisville, we’re […]
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Mr B & Friends Gives Bristol City FC a Makeover

Branding agency Mr B & Friends has designed the new logo and identity for Bristol City FC. Following its successful rebrand of Bristol Bears rugby team in 2018, the agency was asked by Bristol Sport, the company that owns the Championship football side, to carry out the latest refresh. The club’s former crest was derived […]
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Staples Reveals New Logo Design

Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
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B&B Studio Designs New Kids’ Range for Kabuto Noodles

Instant noodle brand Kabuto has released a new range of noodle pots targeted specifically at kids, with design by London-based branding agency B&B studio. Following feedback from their consumers that many parents were giving the noodle pots to their children as an after-school snack, the company asked B&B to craft a new kid-friendly range extension […]
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Studio Output Rebrands Intelligence Squared

Studio Output has completed the rebrand of Intelligence Squared – a London-headquartered media company that organises live debates and other cultural events around the world covering politics, technology, science and the arts. The refresh includes the introduction of an updated word mark as well as an all-new website design. “To complement the intelligent content, Output […]
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Ritz Relaunches with New Logo and Packaging by Bulletproof

Mondelēz International has worked with the London office of global branding agency Bulletproof to refresh the logo and packaging design for its Ritz snacking portfolio, as part of an overall relaunch of the famous cracker brand. Despite Bulletproof having already created the pack design for Ritz back in 2013, marketing bosses at Mondelēz felt the […]
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U.S. Bank Wells Fargo Unveils New Logo Design

Wells Fargo, the fourth-largest bank in America, has unveiled a refreshed logo and visual identity as part of a new marketing push dubbed “This is Wells Fargo”. Developed in collaboration with advertising agency BBDO-San Francisco, the new publicity blitz follows on from the 2018 “Re-established” campaign and “demonstrates the company’s ongoing progress in building a […]
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