Renault Reveals Name of All-New Car Model

French car manufacturer Renault has revealed the name of its forthcoming new car model. To be sold globally and designed as a crossover, it will be named “Arkana” and will further compete in the small family car segment, which is commonly referred to as the ‘C-segment’ within the motoring industry. The new model’s name is said […]
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Renault Logo History: 117 Years of Brand Identity

In 2015, Renault has deployed what it likes to call “a new brand universe”. The French carmaker updated its brand identity with a new logo and a new brand signature dubbed ‘Renault – Passion for life’ earlier in April of this year. A logo is a key component of corporate identity, and Renault is often […]
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Renault Unveils New Branding and Graphic Identity

Renault has released a new brand signature dubbed ‘RENAULT – Passion for life’. The French carmaker says the new look is part of its “revitalised” approach to vehicle design. “This signature is illustrative of the fresh approach to vehicle design that the brand took in 2012. It also underlines the brand’s promise to produce quality, […]
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