Webb deVlam Unveils New Look for VeeTee Rice Brand

Strategic brand design agency Webb deVlam has unveiled a fresh new brand identity for rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the precooked sector and not to mention some 30 years as one of the UK’s leading independent […]
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Rebranding for Rice Producer, ‘Molino Rojo’

Peruvian rice producer Molino Rojo has recently undergone a complete brand refresh. The makeover includes an updated logo-mark as well as revitalised packaging. Established since 1991, Molino Rojo forms part of the Compañía de Alimentos de América (CADA) group, which holds around 50 per cent of the Peruvian rice market; CADA in turn was acquired […]
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