Weight Watchers Unveils New Name and Logo

American weight loss brand Weight Watchers has announced a name change that is also accompanied by a new logo as part of a major branding refresh. The business will now be known as simply “WW”, with company CEO Mindy Grossman making the announcement via Twitter yesterday. Although the chief executive did not clarify what the […]
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Citroën Unveils New Global Brand Signature

French carmaker Citroën has unveiled an all-new global brand signature that will be displayed for the first time at next week’s Frankfurt Motor Show. Dubbed “Inspired By You”, the new signature is directly linked to the “Citroën Inspired By You” brand campaign that was originally revealed at the 2016 Paris Motor Show, before being rolled […]
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Nebraska Reveals New Logo and Slogan

The U.S. state of Nebraska has revealed a new logo design. The refreshed identity was officially unveiled by Governor Pete Ricketts and the Nebraska Department of Economic Development (DED) earlier this week. The new logo is accompanied by the tagline, “Good Life. Great Opportunity.” Ricketts said the brand reflects Nebraska’s history and captures a vision […]
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