New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
[READ MORE]

B&B Studio Brands Dalston’s New ‘Soda Lights’ Range

London-based drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design once again by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range comprises two flavours, namely, Rhubarb and Elderflower. The new sub-range follows the introduction of a sugar tax on UK […]
[READ MORE]

Denomination Creates Logo and Packaging for True Water

Drinks specialist design agency Denomination has created the logo, identity and packaging design for True Water. A new fruit-infused spring water product launched by Australasian drinks company Frucor Suntory, True Water will initially come in two flavours, raspberry and lime. Made using real fruit extracts, it contains no artificial sugar or sweeteners. Denomination says it […]
[READ MORE]

Firefly Drinks Get Rebranded Packaging by B&B studio

B&B studio has created the new branding and packaging for British juice drinks manufacturer, Firefly. While the recognisable logo of a bottle with wings – previously designed by B&B studio – has been retained, it is now accompanied by a new circular brand mark with the strapline ‘Revitalising botanical drinks’. However, the most significant change […]
[READ MORE]

Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’

Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
[READ MORE]

Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
[READ MORE]

B&B Studio Creates New Logo and Identity for Dalston Cola

The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Originally launched back in 2012 by Duncan O’Brien, the drinks are handmade in East London using 100 per cent natural and locally sourced ingredients. B&B says it has retained some of […]
[READ MORE]