Trollbäck+Company Rebrands Fintech Company – Betterment

Global design and branding studio Trollbäck+Company has created the new logo and brand identity for Betterment, a digital wealth management service that operates via web and app platforms. Launched in 2010, Betterment says its aim is to bring investing to the masses, which is rooted in a principle that everyone should have access to good, […]
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Rudi’s Organic Bakery Completes Rebrand with New Logo and Packaging

Rudi’s Organic Bakery, said to be one of America’s largest organic bread labels, has completed its rebrand to Rudi’s Rocky Mountain Bakery. The name change is, of course, accompanied by an all-new logo as well as revamped packaging design that will be implemented across the brand’s entire portfolio with the goal of attracting new customers […]
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Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’

Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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City of Ontario Gets New Logo Design

Ontario, the largest city in Malheur County, Oregon, has revealed a new logo design as part of a major branding refresh. The latter also encompasses a new wayfinding system, the installation of which is scheduled to begin next year in 2021. Following the award of a $20,000 grant from the Oregon Tourism Commission board towards […]
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Yale Marks 180th Anniversary with New Logo Design

Yale, one of the oldest, international brands in the world, and arguably the best-known name in the lock industry, has officially introduced an updated logo and identity. The new look, which has been designed by London-headquartered creative consultancy GW+Co, is said to be the result of year-long rebrand process that has been conducted in what […]
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2020 Copa América Logo Revealed

The official logo design for the 2020 Copa América has been revealed by the South American Football Confederation (CONMEBOL). The colourful design aims to “convey the warmth and festive character characteristic of South America,” according to CONMEBOL. The logo not only features the Copa América trophy but also the colours of the flags of Argentina […]
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SomeOne Unveils New Look for Beauty Brand, Lumity

Branding agency SomeOne has created the new look for health and beauty supplements company, Lumity. Founded by a PhD graduate from the University of Cambridge, and said to have a dedicated following among makeup artists and celebrities, including the likes of Helena Christensen, Yasmin Le Bon and Cheryl Cole, Lumity makes and sells anti-ageing products […]
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