City of Ontario Gets New Logo Design

Ontario, the largest city in Malheur County, Oregon, has revealed a new logo design as part of a major branding refresh. The latter also encompasses a new wayfinding system, the installation of which is scheduled to begin next year in 2021. Following the award of a $20,000 grant from the Oregon Tourism Commission board towards […]
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Yale Marks 180th Anniversary with New Logo Design

Yale, one of the oldest, international brands in the world, and arguably the best-known name in the lock industry, has officially introduced an updated logo and identity. The new look, which has been designed by London-headquartered creative consultancy GW+Co, is said to be the result of year-long rebrand process that has been conducted in what […]
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2020 Copa América Logo Revealed

The official logo design for the 2020 Copa América has been revealed by the South American Football Confederation (CONMEBOL). The colourful design aims to “convey the warmth and festive character characteristic of South America,” according to CONMEBOL. The logo not only features the Copa América trophy but also the colours of the flags of Argentina […]
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SomeOne Unveils New Look for Beauty Brand, Lumity

Branding agency SomeOne has created the new look for health and beauty supplements company, Lumity. Founded by a PhD graduate from the University of Cambridge, and said to have a dedicated following among makeup artists and celebrities, including the likes of Helena Christensen, Yasmin Le Bon and Cheryl Cole, Lumity makes and sells anti-ageing products […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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Name and Logo Unveiled for David Beckham’s MLS team

Football icon David Beckham has officially revealed the name and logo design of his Major League Soccer team. Set to debut in the 2020 season, the team will be called Club Internacional de Futbol Miami – or Inter Miami CF for short. The name celebrates Miami as “a truly global location that welcomes and embraces […]
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