Pure Leaf Tea Gets Brand Refresh by PB Creative

Pure Leaf has relaunched its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. As well as shifting Pure Leaf from plastic jars to a more sustainable carton format, the design consultancy has also reverted to a black colour scheme across all of the brand’s […]
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& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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Bangladeshi Tea Label ‘Teatulia’ Rebranded by Here Design

Here Design has created the new identity for organic tea brand Teatulia as it launches in the UK with a flagship store in Covent Garden. A social enterprise designed to create jobs in a remote area of Bangladesh, Teatulia has transformed 3,000 acres of barren land into an organic tea garden; the company’s name is […]
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Carter Wong Designs Aduna’s New African ‘Super-Teas’

Health food brand Aduna, which claims to offer a range of superfood products whilst at the same time creating incomes for rural African households, has launched a new selection of African “Super-Teas” with design by Carter Wong. The latter originally started working with Aduna back in 2013, when the London-headquartered food retailer launched its #MakeBaobabFamous campaign […]
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Firefly Drinks Get Rebranded Packaging by B&B studio

B&B studio has created the new branding and packaging for British juice drinks manufacturer, Firefly. While the recognisable logo of a bottle with wings – previously designed by B&B studio – has been retained, it is now accompanied by a new circular brand mark with the strapline ‘Revitalising botanical drinks’. However, the most significant change […]
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Good Earth Tea Reveals New Logo and Packaging

Good Earth Tea has revamped its logo and packaging as part of a rebranding campaign that also sees the launch of an all-new line of ‘premium’ loose leaf teas. Said to be one of the first American herbal companies and a leader in speciality tea, Good Earth Tea is part of Indian corporate giant Tata Group, […]
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Pearlfisher Rebrands Taylors of Harrogate

Taylors of Harrogate has unveiled a full rebrand, which the over 100-year-old Yorkshire-based company says will bring to life its focus on “extraordinary flavour”. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and new packaging designs across its tea and coffee ranges. The refreshed logo, which has […]
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