Insurance Company HSB Launches New ‘Locomotive’ Logo

HSB has revealed its new logo as the 154-year-old company founded as Hartford Steam Boiler launches a new brand. Specialising in insurance for dry cleaners, power generators and refineries, the Connecticut-headquartered company will from now on be known simply as HSB, endorsed by its corporate parent, Germany’s Munich Re, which happens to be one of […]
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India’s First Bullet Train Gets ‘Cheetah’ Logo

The logo of India’s first ever bullet train, which will run between the historic cities of Ahmedabad and Mumbai, has been officially revealed. The design, which features a blue-coloured cheetah enclosed within a red train carriage, can already be seen displayed on the website of the National High Speed Rail Corporation Limited (NHSRCL), the company in […]
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Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
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SomeOne Rebrands Thameslink

Design agency SomeOne has created new branding for the Thameslink and Great Northern train operating companies. It follows the rebranding of the South Eastern network. All part of GTR (Govia Thameslink Railway), the bid for the networks was won from First Capital Connect back in May 2014. The GTR network includes the new Thameslink and […]
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SomeOne Rebrands Southeastern Rail

Southeastern Rail is part of the Go-Ahead Group, one of the UK’s main public transport operators and runs train services in South East London, Kent and parts of East Sussex. It serves 550,000 customers every day on more than 2,000 train services. The existing brand identity for Southeastern was developed back in 2006, but with […]
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