Menswear Brand, Selected Homme, Reveals New Logo and Brand Identity

Indian menswear label, Selected Homme, has changed its name and logo as part of a branding update.

The identity shift, which will debut this Autumn/Winter, is intended to represent the label's next phase, focusing on "refining and unifying the brand for the future".

Selected Homme, is owned by Bestseller, the Danish clothing company that also runs brands like Jack & Jones, Only, and Vero Moda.

In India, however, where the brand has 23 outlets and 72 shop-in-shops, it has always been referred to as Selected Homme.

With the rebranding, the Indian branch will adopt a single name, "Selected", aligning the menswear line with its global identity.

The new logo is said to be at the core of the transformation – described as "timeless yet forward-looking" and "refined yet understated".

"By adopting a singular, cohesive identity, we align seamlessly with our global vision while building a sharper, more impactful presence in the Indian market. This is more than a logo change, it's a statement of intent to evolve, innovate, and continue offering our customers style that endures," says Sumit Dhingra, CEO & Country Director, BESTSELLER India.

The new look will be reflected in all aspects, from collections to packaging, hangtags to signage, as well as the brand's digital presence and in-store experience.

The changes will be visible everywhere through updated typography and new material choices.

Source: Selected