Payment Processor Elavon Reveals New Logo Design

Elavon, a card payment processor, has unveiled a new logo design as part of a refreshed look.

Owned by U.S. Bank, the fifth-largest bank in the U.S., Elavon states it is changing its brand identity "to better align with the modern customer journey".

"The design evolution features a singular modern, tech-forward product brand identity, consolidating equity in Elavon while hinting at its connection to U.S. Bank with the strength of a shield. The new symbol and dynamic visual elements embody connection and partnership," says the American company.

"Our rebrand introduces a fresh symbol and dynamic visual identity that evokes connection, partnership, and seamless transactions," further comments Kim Osborn, chief administrative officer for Elavon.

Adding: "This initiative aims to create a unified, modern Elavon product brand that aligns with U.S. Bank, while effectively telling the story of payments expertise and our commitment to partnership."

Reportedly, Elavon is the fourth largest credit card processor in the U.S. and ranks among the top six in Europe.

It was originally founded in the early 2000s under the name NOVA.

Source: Elavon