Investment Firm NexAnnuity Reveals New Logo Design

Investment adviser NexAnnuity has introduced its new brand identity, which includes a fresh logo, updated product positioning, promotional materials, and a new website.

Established in 2018, the American company focuses on retirement solutions and is part of a larger group that includes an investment management firm, a bank, and an insurance provider, specifically the Ohio State Life Insurance Company (OSLIC).

The new brand revolves around the tagline "Powering Innovative Retirement Solutions", which the firm states reflects its "commitment to helping individuals prepare for retirement with confidence".

"The NexAnnuity brand reflects both who we are today and where we are headed," comments Brad Heiss, executive vice president and chief investment officer of the Dallas, Texas-headquartered company.

Adding: "For advisors, it represents a growing platform built to deliver differentiated retirement solutions with clarity, discipline, and long-term value. For policyholders, it reinforces our commitment to providing products that help them protect principal, participate in growth opportunities, and plan for retirement with greater confidence."

The rebranding is said to follow a period of steady growth, with the firm's insurance platform currently reported to manage $950 million in assets.

Source: NexAnnuity