TRÜF Creative Helps Brand Investment Firm, ‘ECHO’
Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry.
The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image.
“Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. The clean-lined avant-garde feeling stays away from ‘echo cliches’ and establishes their distinctive presence in the financial industry,” say the designers.
The company was also in need of a website. The responsive design utilises scroll activated HTML5 animations and immersive, entrepreneurial imagery.